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Save 40% on Rolex Watch from Authorised Main Rolex Dealer

Which models attract the highest discount?
How do I get this high a discount?
Wear a Rolex for FREE!


Rolex watch discount of up to 40% off any brand new Rolex watch can be had routinely from the main authorized Rolex dealership network in the UK for many Rolex models – you just need to be armed with the right information & ‘technique’, and know exactly which models attract the biggest discounts.You really can get a cheap rolex!

Armed with the right knowledge, it is easy to effectively wear a beautiful and expensive Rolex watch for FREE over a period of 5 years… I do it all the time!
There are many ways to buy your new Rolex watch, online sellers and auction sites like eBay always seem to offer great bargains on second hand watches – with one caveat – how can you be certain that they are genuine Rolex?

If you consider yourself expert enough to judge, and are willing to take the risk of losing several thousand pounds of money (which incidentally paypal’s protection schemes will not cover you for – see ‘paypal warning’ on our scams page), then eBay may be the cheapest way to pick up your next Rolex watch…. But read on & you may be surprised that in many cases there are better options!

Buying a Rolex from any source other than an authorized main Rolex dealer is a risk, often this risk is accepted because the price is lower.

The starting point for obtaining a substantial discount from the main dealer is to know what they are paying for any given model in the Rolex watch range – this is a closely guarded secret amongst the jewellery industry, but I can confirm that the dealer markup on the Rolex range starts at 40% for the steel models, rises to 44% for the bi-colour models, up to 48% for the all gold models.

Additional items such as service work & replacement parts (when sent to a Rolex service center) are marked up at 48% also.

Arm yourself with this knowledge, and check the RRP of the watch that you are interested in on our dealer price list here – now you have a starting point for the negotiation to come. As well as the current pricelist, we also offer the full Rolex dealer catalogue for 2009 which will give you the maximum information to start your rolex quest!

One thing to note is that dealer selection is crucial to the success of your discount, for example traditionally Rolex dealership’s in London have been notoriously firm on their pricing due to the sheer volume of trade & amount of money walking in through the door. If you live in London & are looking to buy a new watch, you will save thousands of pounds by driving to a smaller town and sourcing your new watch from there. Worth a drive!

Which models can I get a good discount on?


Steel models (exc sport range – Datejust, Explorer, Date) – 10% is absolutely standard, 25% would be considered the maximum discount you can achieve.

Steel models (sport range – Submariner, GMT Master II, Explorer II) – 5% is the standard discount, 15% would be considered the maximum discount.

High demand steel models (Sea Dweller DeepSea, Daytona) – 5% can always be achieved on these models, 10% would be considered a strong discount.

Steel Gold models (all ranges) – 15% is absolutely standard discount, 30% would be considered the maximum discount.

Gold models (all ranges) – 15% is absolutely standard discount, 25% is easily achieved, and with a relationship with the dealer, over 40% has been done several times by our readers with great success worldwide!

You can easily save 40% on genuine rolex sub, GMT from UK Rolex Authorized Dealer & I will show you how - read on.

Rolex Submariner - Rolex Daytona - rolex watches
Rolex DateJust - Rolex Date - example rolex watches


How do I get this level of discount?


The correct approach to this is critical to obtaining the maximum discount. Assuming you have no previous relationship with the dealership (obviously if you have dealt with them before then this is much easier!).

Look the part – do not go shopping for a five thousand pound watch dressed in jeans & T shirt. Wear a shirt & tie, preferably a suit. Go the whole hog, if you look like you have money they will take you seriously & invest time in you, which is what you need.

Chat to the dealer (try to get the organ grinder, the monkey has no leeway on prices) about what you are looking for. DO NOT MENTION PRICE AT THIS STAGE.

Try on the watch that you are interested in. Take your time, spend a few minutes chatting over the details of the watch with dealer, but do not fall in love with it just yet! Remember not to discuss money yet – this is important.

After a few minutes, be decisive and tell the dealer – “Yes… I like the watch & I will take it”. Pause for a second or two, let the dealer smile (& bank the profit in his mind), then politely add – “ …. I’ve seen the same watch offered at quite a large reduction, but I would rather purchase from yourself as you are my local dealer. I’m sure you can offer me this watch at a really good price?”

That puts the dealer on the back foot, but your non-aggressive & positive start to negotiations will almost always lead to his initial discount being offered.
No matter what that discount is, be surprised & say so. Your next line is always “Thank you for that, I understand that you need to make a good profit, but was expecting the price to be lower. If you make the price XXX amount lower, I will pay now & take the watch today”.

He will come down further… in my experience (every time – over 50 watches) and you will have saved thousands of pounds, well worth a conversation!

If you are struggling  to obtain discount at these sort of levels, or have achieved any better deals, please get in touch. I have a list of dealers available in the UK that routinely offer these discount levels with any need for aggressive negotiation or embarrassment – I will provide these details & an introduction to the dealer on request.

Wear a Rolex for FREE!


Given the above tips, and knowing that the market for Rolex watches is limited by production being outstripped by demand, these watches have routinely increased in value by much more than the rate of inflation over the years & used Rolex values are seen to increase with the price of the RRP (not the actual price paid).

For example, a standard Rolex Submariner (not a rare model or unusual in any way) bought in 2002 for £2000 (RRP at that time was £2500) would sell second hand today for over £2500…. More than even the RRP on that model five years ago, due to the aggressive price increases that Rolex introduce every year, sometimes twice a year!

As an investment, that is superb performance, and at no risk whatsoever. The only thing you should bear in mind if considering this as an option, are that you must keep every piece of paperwork & box from the main dealer, and that steel models (any model) perform much better than gold models

For more details please use our custom search facility - specifically optimised for delivering quality results for premium watch information in the UK, developed in partnership with Google, or take a look at the official Rolex website. You can check the date of manufacture of your rolex watch on our serial number reference table here.


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Fantastic Watch - information on Rolex Omega Tag Heuer Breitling watches and watch company